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Wellness you can see, not just read about.

Soulel and Nutriōteca are two of Europe's most recognized supplement brands — certified organic, family-owned, and now available exclusively in the United States through Bemyyouth.

Soulel Story
The story behind Soulel.
Soulel Organic Booster held in hand
Soulel
Botanical health, whole-plant strong.
Soulel is a certified organic botanical supplement line developed by expert phytotherapists in Europe. Whole-plant formulas designed to support hormonal balance, lymphatic health, gut integrity, and everyday vitality — with nothing artificial, synthetic, or unnecessary. Their formulas are developed in-house by a clinical herbalist — built to support the body's own balance, not force results.
EU Certified Organic USDA Organic Botanical No GMO No Additives
Nutriōteca Organic Bone Broth Powder held in hand
Nutriōteca
Daily rituals, verified to the batch.
Nutriōteca is a certified organic daily-ritual range built around three everyday essentials — hydration, creatine, and bone broth. Whole-food formulations where organic coconut water, sea salt, and real fruit carry the minerals, not isolated salts dosed to the max. Every batch of its Jenerise Cr.01™ creatine is independently verified by SGS Switzerland — real ingredients, nothing hidden.
A category first on three counts: the first organic electrolytes, the first organic bone broth with creatine, and the first product worldwide with Jenerise Cr.01™. Built by an organic supplement team already trusted by premium European retailers including Holland & Barrett and Boots.
EU Certified Organic USDA Organic SGS-Verified Whole-Food Hydration Creatine Bone Broth
Certified & Verified
Held to a standard you can check
EU Organic certification
EU Organic
Certified organic under EU law
USDA Organic certification
USDA Organic
Certified for the US market
SGS-Verified
Every creatine batch tested by SGS Switzerland
Clean Label
No added sugar, sweeteners, fillers or additives
Recognition
Recognized globally

Soulel has been recognised at some of the most respected natural and organic showcases in the world — from Scandinavia to the UK.

Nordic Organic Food Fair Innovation Awards 2023
Soulel
Natural & Organic Innovation Awards 2024 Finalist
Soulel
Natural & Organic Innovation Awards 2025 Winner
Soulel
Nourish Awards Supps 2025
Soulel
Nexty Awards 2026
Soulel
Nordic Organic Food Fair Innovation Awards 2023
Soulel
Natural & Organic Innovation Awards 2024 Finalist
Soulel
Natural & Organic Innovation Awards 2025 Winner
Soulel
Nourish Awards Supps 2025
Soulel
Nexty Awards 2026
Soulel
Person sitting at home holding a Soulel Organic Hormony bottle
About Us
Built on belief, not convenience

Bemyyouth started because we couldn't find wellness products in the US that we'd actually give our own family. So we went looking in Europe — and found Soulel and Nutriōteca. Same values, different side of the Atlantic.

01
Why these two brands
We researched dozens of European wellness brands before landing on Soulel and Nutriōteca. They weren't the easiest to bring over — they were simply the ones we couldn't walk away from.
02
Built to last, not to flip
Every decision we make reflects what we think is right for the brands, our partners, and the people who use these products.
03
A philosophy, not a trend
Soulel is about inner health. Nutriōteca is about real nutrition. That's not a coincidence. It's why we carry both.
The experience, reach and rating behind Soulel & Nutriōteca
20+
Years in nutraceutical science
50,000+
Customers from Japan to Finland
20+
International awards & nominations
4.9
Average customer rating
What People Say
Loved across Europe.
Verified reviews from Soulel customers
★★★★★
"I bought Organic Dirt to cut down on coffee, and after about a week I realised I didn't miss it nearly as much as I expected."
H
Helen W.
Soulel customer
★★★★★
"I noticed changes from the very first days — I honestly didn't expect a small teaspoon of powder could make such a difference."
S
Sophie H.
Soulel customer
★★★★★
"Very good ingredients and a genuinely effective product. Everything I've tried from this brand is high quality — gentle even for a sensitive stomach."
H
Helen S.
Soulel customer
★★★★★
"So glad I bought your organic Detox. Little by little I feel the improvement — I couldn't believe it could work like this."
E
Edita
Soulel customer
★★★★★
"A really good product — the effect is real. I'm finishing my second month and I'm very pleased. And the ingredients are all natural."
I
Ieva
Soulel customer
★★★★★
"My cravings for sweets faded and the bloating disappeared. I'll definitely be buying the next pack."
L
Laura
Soulel customer
★★★★★
"I really like the philosophy behind the brand. Organic Calm has been especially helpful for winding down in the evenings."
E
Emma S.
Soulel customer
★★★★★
"Booster has become one of my favourites. I'm very physically active, so replenishing the nutrients my body needs really matters."
G
Greta Z.
Soulel customer
★★★★★
"Great natural energy support — I like that it doesn't give the jittery feeling that coffee sometimes does."
S
Susan W.
Soulel customer
★★★★★
"I started using it during a very busy period at work. It helped me feel more energised and less drained in the afternoons."
A
Angela R.
Soulel customer
★★★★★
"The Soulel products are wonderful — completely natural. It feels like they're made not just for business, but truly for people."
V
Vida D.
Soulel customer
★★★★★
"After about two weeks I noticed my energy levels were much better — a healthier alternative to coffee."
C
Christine B.
Soulel customer
Soulel & Nutriōteca are already trusted across Europe by
Wholesale Inquiries
Interested in carrying Soulel or Nutriōteca?
We work with retailers, wellness studios, and distributors across the United States who are looking for something genuinely different to offer their customers.
Thank you for your interest!
We appreciate you reaching out about Soulel and Nutriōteca.
Our team will get back to you within 24 hours.